Highlights of the convention trade show

Photo by Joshua Pohl
Dan Olson greets students about his company GoList.

By Joshua Pohl

From companies advertising their brand to students showing off newspapers and magazines, the convention trade show has it all. The trade show booths offer information, free merch and industry professionals to speak to.

For attendees interested in technology, B&H was an essential booth to check out. B&H is a company that provides discounts on technology to students and professors. The program is free and available for any student to sign up for as long as they are enrolled in accredited and approved programs. The discounted technology has a wide range, including cameras, speakers, laptop accessories, and even a spy watch that can record audio.

For those in need of advertising advice for newspapers, Dan Olson promoted his services. Olson is the founder of GoList and explained what his company does.

“GoList is an advertising platform that is designed to put newspapers in charge of social media advertising for their communities,” Olson said. 

When asked why people should check out GoList, he explained that digital advertising is a missed market for many newspapers.

“Digital dollars have been siphoned away from newspaper advertising for the last decade and there’s no reason why they shouldn’t be in charge of digital advertising for their regions. They’re perfectly positioned to do it,” Olson said. 

On top of the companies present, several colleges and universities were in attendance to advertise their master’s programs in journalism. The University of Alabamas Associate Professor, Chris Roberts, explained his goals of setting up a booth at the trade show.

“The University of Alabama has a terrific master’s program with the College of Communication Information Sciences,” Roberts said. “I’m trying to help journalists who are thinking about a graduate degree to think about Alabama because we offer lots of different approaches that can get you out in a year or two. You get the experience to get a Ph.D. or to gain practical experience and go to work with a master’s degree in 12 months.” he continued. 

As CMA participants visited the trade show, a table was offered where they could display their university’s newspapers or magazines. Sedona Young dropped off copies of her college’s newspapers from the New York Institute of Technology. Young explained how the diversity of her staff’s experiences help to make their paper special and worth the read.

“I think our newspaper is cool because we’re super diverse and we come from so many different backgrounds. Everyone in our class is from a different country to a point and it was just cool because we are all writing about different types of cultures and creations and then also talking about New York City and our college and we all have such a cool perspective and work hard on it,” Young said. 

The event had several people in attendance leave with new acquaintances, a look at other newspapers, and a chance to learn of prevalent organizations throughout the journalism and communication industry.

Posted on: March 11, 2022CMANYC16admin