NYC 16 | Schedule

Convention Schedule

See the full schedule here!


PLEASE NOTE: Previous conventions have begun on a Wednesday, but this year, the convention begins on Saturday. Please keep this in mind as you book your travel.

Saturday, March 11

  • Pre-Convention Specialty Workshops
    • American Copy Editors Society Student Media Bootcamp – The American Copy Editors Society, which has trained hundreds of editors and writers with its Editing Boot Camp will train students and advisers with tools including and beyond the AP Stylebook. The renowned full-day ACES bootcamp is distilled to four hours of copy editing basics for student journalists with an emphasis on fact-checking and verification. Led by ACES editing and training veterans, this session will challenge both your new staff and your top editors. Presented by Merrill Perlman, American Copy Editors Society and Columbia Graduate School of Journalism, 1-4 p.m., $49
    • Demonstrate Value: Creating and Implementing a Student Media Assessment Program – Whether your student media organization is housed in student affairs or an academic unit, chances are that assessment is a growing part of your job as adviser. Assessment of student media is a way that you can measure and demonstrate your organization’s value to the university while also providing valuable data in the campus-wise assessment effort. This preconference will cover basic vocabulary, key tools and how to use established standards for campus media to help you draft your own organization’s assessment plan or improve the one you have in place. Led by an expert in higher education assessment and CMA advisers with proven success in assessment, this session will provide a firm grounding in the topic as well as strategies for implementing your plan. Participants should bring a copy of the CAS standards for Student Media Programs which is available for purchase and download here. The standards were developed by CMA members Pat Parish and Lloyd Goodman and released in the spring of 2016. Presented by Chris Evans, University of Vermont,  Raymond Galinski, Lehman College at City University of New York, Rachel Wedding McClelland, University of Tennessee, Knoxville, and Hillary Warren, Otterbein University, 1-4 p.m., $49
    • Google News Lab: Tools Training for Journalists – Learn to use Google tools to manage and analyze data, find trends, develop stories and create interactive charts that will engage your campus. In this half-day session you will learn techniques that will make you a more marketable journalist while you enhance your campus media’s storytelling capabilities. This professional-level training progresses from how to find the data, to how to work with the data in Google Sheets, how to crunch the numbers and, finally, how to create an embeddable interactive chart. This workshop is an ideal starting point for those interested in expanding their knowledge of Google tools for journalists. This FREE preconference workshop is brought to CMA through a partnership between Google News Lab and the Society of Professional Journalists. Preregistration is required; space is limited to the first 50 registrants. Attendees must bring their own laptops. Presented by Frank Bi, The Verge, 1-4 p.m., Free to conference registrants
    • Student Media Business for Beginners – Ever feel like you’ve been asked to captain the Titanic? Building a successful college media program starts with identifying icebergs and patching holes in the ship while still moving forward. This popular, all-day pre-con session is packed with lessons on advertising strategies and revenue diversification, creating organizational and campus buy-in, changing a department’s culture, identifying and removing barriers to inclusion, recruitment, retention and everything in-between … plus the things that don’t work. This is a full-day session; attendees must plan to arrive at the session by 9 a.m. Presented by Candace Baltz, Oregon State University, 9 a.m.-4 p.m., $49. Please note the special start time of this session when you book your travel.
    • Why We Use a Singular “They” – Building a great newsroom isn’t just about AP style or grammar – it requires an inclusive environment and diverse content for all. Through this four-hour workshop we’ll discuss how identity intersects with coverage, how newsrooms can foster positive and inclusive culture, tackle inequitable policies and practices and walk away with an action plan to achieve meaningful and sustainable change. This session will have strong focus on LGBTQ identities. Presented by Jackie Alexander, Clemson University, 1-4 p.m., $49

Sunday, March 12

  • Convention registration and check-in
  • Critique signup and Apple Award entry submissions will run most of the day
  • Keynote Session, IT’S A RELATIONSHIP BUSINESS, 11 a.m.
  • Sessions run throughout the day

Monday, March 13

  • Convention registration and check-in
  • Keynote session, WINNING THE MEDIA LIFE: Working, Living, Leading (Even When You’re a Millennial!), 11 a.m.
  • Sessions run throughout the day
  • NYIT: JUMP-START YOUR JOB HUNT!, 6-8 p.m., offsite event
    • Looking for a way to stand out in the competitive media job market? One tool that can give you an edge is a video resume or profile. A 2016 study found that 80 percent of employers said they would watch a video resume if it were submitted to them, in order to assess a candidate’s professional presentation and demeanor. This year, CMA is giving you an opportunity to create a video that can help you stand out in your job or internship hunt: From 6-8 p.m. on Monday, March 13, CMA attendants can get a free, personalized video created at the studios of New York Institute of Technology, at 11 West 61st Street—just blocks away from the conference. NYIT faculty, staff and graduate students will work with you to create your video profile. Sign up at the NYIT booth in the CMA registration area. Get free pizza; learn about NYIT’s communication arts M.A. program, and walk away with a video resume (on a complimentary NYIT thumb drive), that you can post on your social media and send to prospective employers—to give you the edge in your job hunt.

Tuesday, March 14

  • Sessions run from from 9-11 a.m.
  • Keynote session, JOURNALISM ON THE FRONT LINES OF THE TRUMP ADMINISTRATION, 11 a.m. followed by Apple Awards presentation
  • Convention officially ends at 1 p.m.