Pre-Cons

Wednesday, March 6: Pre-Convention Specialty Workshops 1-4 p.m. (Pre-registration and additional fee required)

Managing Microaggressions: How to Improve Your Content and Staff | $49
If your staff makes the same mistakes most professional media make when it comes to inclusion and diversity, you need to gather your last four print issues and attend this hands-on workshop. Participants will explore how microaggressions in newsrooms and content can inhibit the recruitment of diverse staffs and offend audience members. They’ll then exchange papers for a content analysis session before learning some short- and long-term strategies for improving staff diversity and news coverage.

This session is designed for student leaders, but a few seats have been reserved for faculty/staff advisers.

Presented by: Tamara Zellars Buck, Southeast Missouri State University

The Business of Producing Television: The Things You’re Not Learning In Class |$49 
You’ve learned how to write scripts, run camera, operate master control, and produce content. Now you have your own idea for producing a TV show or documentary. Whut? It actually costs money to do that? “Well, uhm…like, Ok. Hmmm!” This broadcast pre-con session exposes you the hard truths about getting projects funded. Learn how to research potential brand sponsors and investors, connect with decision makers, build leverage packages and write proposals. See sample proposals, what a national production budget looks like; and, learn how to calculate sponsorship levels and why MRI data matters. Participants should bring a laptop.

Presented by Ira David Levy, Pedal America and Appalachian State University

Designing for Excellence: Layout Tips from the Pros |$49 
For 40 years SND has been the authority on news design. Our members are shaping the future of journalism through stronger visuals. During this workshop you’ll get a chance to work design experts to learn better practices, critique your work and gain new perspectives on the industry. Come prepared to think, collaborate and critique.

Presented by Aviva Loeb, Digital Designer for Emerging News Products at The Washington Post

Iron Reporter: Journalism, not tourism |$49 
If you prefer to learn by doing, maybe you should do Iron Reporter. This hands-on pre-con pairs you with pro journalists, who help you cover one gritty Manhattan story in less than a day. You choose from a list of story ideas – say, profiling a Manhattan homeless teen or a methadone clinic worker – or propose one of your own. Then you cover it in writing, audio, video, or any combination thereof.

The best efforts (as judged by those pro journalists) receive an award. Best of all, being an Iron Reporter doesn’t keep you from attending sessions or doing some sightseeing. But you will see some sights few other visitors ever do.

Sign up now for the Iron Report pre-con, and you can speak right away with pro journalists about story ideas. That will give you an edge over your competition – which might be enough to become NYC19’s Iron Reporter. Question? Check out www.IronReporter.news.

Google Tools for Verification, Fact Checking, and Data Journalism | FREE This workshop will show you time-saving methods to verify the authenticity and accuracy of images, videos and reports that you find in social media and elsewhere online. With content developed in collaboration with First Draft News, this workshop will assist in tools and workflows to help verify questionable content, so that you don’t fall for hoaxes, rumors and misinformation. We will also help you unlock the powerful world of data journalism to tell deep, insightful stories. You’ll learn to find, analyze, interpret and visualize data in compelling new ways — and help your audience gain a deeper understanding of stories that matter. Presented by Frank Bi

Stop Selling and Start Consulting |$49 
Just because you might not be one of the bigger colleges, doesn’t mean you can’t market your student media.  But to do that you must find out the needs and goals of your customers.  This workshop will also focus on how to find the right campaigns that bring results for your customers.  There are many different avenues to take to reach successful outcomes for your advertisers, the challenge is finding the right paths for each one.

Presented by Paul Bittick, Cal Poly San Luis Obispo

Photo by Lia Chang

Social Media Master Class: What College Journalists and Advisers Need to Know |$49   
Join Sree Sreenivasan, a leading social media trainer and consultant, as he returns to CMA for a fast-paced advanced workshop on what’s new, what to know and what to ignore online. You will leave with big-picture ideas and hands-on tips for all the major platforms. About @SREE: Sree Sreenivasan is a leading consultant, speaker and trainer for nonprofits, corporations, startups and executives. He has been Chief Digital Officer of major institutions in multiple industries: City of New York (working at City Hall); Columbia University; and the Metropolitan Museum of Art. Before joining the Met, he spent 20 years as a full-time professor at Columbia Journalism School. He was named one of Fast Company’s 100 Most Creative People in Business in 2015; the world’s most influential Chief Digital Officer by CDO Club in 2016; and one of Poynter’s 35 most influential people in social media in 2010. He is a contributor to CNBC’s “Squawk Alley,” appearing monthly to talk tech.