Pre-Convention Workshops, Wednesday, March 7
Diversifying Your Advertising in the Digital Age, presented by CMBAM | 1-4 p.m. | $49
The digital journalism era has not only changed how we cover our university but it has also changed how advertisers spend their money. We know print revenue continues to drop but what are you doing to find new ways to meet the needs of today’s advertisers that want to reach your students? Paul Bittick, the General Manager of Mustang Media Group at Cal Poly San Luis Obispo will guide students and advisers along the path of learning how to properly market your newspaper and at the same time uncover the needs of your customers. If you are not diversifying your advertising offerings, you will get left far behind in today’s rapidly changing advertising world. Advertisers are still spending money but just not where and how they used to spend those dollars. Making this workshop even more valuable for your school is that all schools that register for this workshop will receive a free 2018 membership in College Media Business and Advertising Managers (CMBAM). That organization continues to provide schools with a multitude of advice and ideas regarding media business and advertising.
Paul Bittick, Cal Poly San Luis Obispo
Today’s audiences have plenty of choices, which makes engagement essential. Find out how to build trust and connect with your audience. Provide content the way your readers want it on the platforms they’re using. Learn how to achieve your goals by following best practices for delivering content on social media and in curated newsletters.
Merrill Perlman, ACES: The Society for Editing
Sue Burzynski Bullard, University of Nebraska–Lincoln
SOLD OUT – New York Sports Workshop Preconference with Big East Tournament | 1-4 p.m. | $49
This is the kick-off pre-convention session for the Sports Workshop. Students enrolled in the New York Sports Workshop will have daily special morning sessions with New York-based sports professionals from a variety of local and national media outlets. In addition, each afternoon a different group from the workshop will receive media passes to cover the Big East basketball tournament at Madison Square Garden. Each person enrolled in the pre-convention workshop will get to cover one day of the tournament. Following that day’s games, each student will produce a story for publication in their campus media outlet. Limit 16 students. Deadline is February 16 for students to be eligible for passes. (Students unable to attend the preconvention are still welcome to participate in the overall Sports Workshop, but are not eligible for media passes at the tournament.)
Steven Chappell, Northwest Missouri State University
Designing for Excellence: Layout Tips from the Pros | 1-4 p.m. | $49
For 40 years SND has been the authority on news design. Our members are shaping the future of journalism through stronger visuals. During this workshop you’ll get a chance to work design experts to learn better practices, critique your work and gain new perspectives on the industry. Come prepared to think, collaborate and critique.
Aviva Loeb, The Washington Post, Martin Gee, Time Magazine, and Randy Yeip, The Wall Street Journal
The Society for News Design
Verification Basics, Ethical & Copyright Considerations When Using User-Generated Content, presented by First Draft News | 1-4 p.m. | $49
First Draft will provide basic verification training for journalists to understand what is possible in this space. A good, recent example of verification in action is the recent hoax attempt on Washington Post reporters was discovered when they began to see discrepancies in the person’s digital footprint. I’ll teach you how to sleuth digital footprints, how to set up your desktop, how time stamps on social platforms work and how to verify location and image/video authenticity. We’ll also have a discussion on ethical and copyright considerations when using user-generated content in your reporting.
Aimee Rinehart, First Draft News